Dutch Chinese established a Tea Online Shop- Teasenz

Wenzhuo Liu

Sam Lin, a Dutch Chinese born in Wenzhou, worked as a financial advisor in Amsterdam. Later, he moved to Shenzhen, China with his wife and worked as a project and digital marketing manager. Out of a desire to try, he established the Teasenz online tea shop in 2012. By applying his knowledge in data analysis and online marketing accumulated through his career, his revenue increased rapidly. In 2014, he quit his job and decided to manage his business on a full-time basis. When I asked about some advice for Chinese tea companies to expand abroad, Sam says “Given the large size of the Chinese tea market, I think most tea companies aren’t interested in expanding abroad. However, if they do decide to sell to international markets I advise them to build a professional team, which can bridge differences in culture, language, and understand local preferences.”