Tag: Tea Class

Tea Brand Advertising Writer in Germany

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Wenzhuo Liu

Thomas Langnickel-Stiegler, a German, is a freelance advertising writer who, due to his love of drinking tea, has done a lot of advertising planning for several well-known German companies regarding tea. He advocates that brands should not create an image without ground, but should be customer-oriented, tell the brand story well, and actively engage with customers. He believes that in Europe, at least in Germany, drinking tea will become a positive attitude and healthy lifestyle in the near future, and Europeans will be willing to spend more money on drinking better tea. Thomas also hopes to put forward some personal opinions and suggestions to Chinese tea brands that want to enter the German market, and discuss with me whether Chinese tea should bravely show its characteristics and take the initiative to define itself, as well as the international status of Chinese tea culture history.

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Berlin Shared Space C*Space – POP-UP Tea House

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Wenzhuo Liu

Katja Hellkötter and Jan Siefke, the Germans who have lived in Hong Kong and Shanghai for many years, are international cooperation expert and photographer respectively. Katja won the Shanghai City Silver Magnolia Award in 2012. In 2015, they opened a co-working creative project workspace C*Space in Berlin, Germany. Freelancers, artists, companies or associations can rent this space to organize corresponding activities. It is worth noting that C*Space have been always setting tea stations in the activities, encourage guests to drink more tea. From 2020, a POP-UP teahouse has been built in the space at a fixed time every Friday, mainly managed by Jan and Lavia Lin, a Shanghai girl. How can this space be inextricably bound up with China, establish more folk cultural exchanges between Germany and China, and promote Chinese tea and tea culture in activities?

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Tea Science Popularization Social Media Expert- Tea Science PhD Student

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Wenzhuo Liu

Dylan Rothenberg, a doctoral student at South China Agricultural University in Guangzhou, is from the United States and studies soil health and microorganisms in organic tea plantations. 2023-2024 is already his last academic year as a doctoral student. After graduation, he plans to continue his beloved research work. In his spare time, Dylan is also a social media tea expert, Wu Mountain Tea, teaching Chinese tea and tea culture in English. He obtained the qualification of an intermediate tea evaluator and also translated the terms of sensory evaluation of tea by himself. He hopes that more people in the world will understand the system for evaluating tea and promote its internationalization.

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New Tea Festival in Europe- Prague Tea Fest

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Wenzhuo Liu

There are three outdoor tea festivals every year in the Czech Republic. In February 2023, a new winter tea festival was added to Prague. Agha Mithra is the curator of this tea festival, Prague Tea Fest. Aga is an Iranian who settled in Prague after graduating from university. She used to be a vegetarian chef and switched to the tea industry she has always loved. She organized the first winter tea festival in Prague and plans to hold tea festivals in other European cities in the future.

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Creative Christmas and New Year Drinks – “Dragon and Tiger Fight” – Tea and White Spirit

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Wenzhuo Liu

The Christmas and New Year holidays are coming. I believe many people will go to all kinds of parties and celebrations. Here recommends interesting and creative tea and wine blending drinks, which have both traditions to tell guests and winter health care effects. The Naxi ethnic minorities in Yunnan like to drink a kind of tea and white spirit drink called Dragon and Tiger Fight. The blue flames in the tea cup are like roaring tigers, while the hot tea is poured into the cup like a swimming dragon. This lively drink is very suitable for winter holidays, it can also cure and relieve cold symptoms. However, traditional drinks can also be improved to be closer to modern people’s eating and drinking habits. Traditional pottery can be replaced with glass wine glasses, combined with cool cocktail technology, to make holiday drinks more eye-catching.

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Online Tea Class – UK Tea Academy

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Wenzhuo Liu

Good news for Chinese readers: related article has been published in Wenzhuo‘s column Tea Perspectives of February 2022 <Tea Times 茶博览> tea magazine in Chinese, 观茶者专栏-“Jane Pettigrew:英国茶学院线上茶课的推动者”.

Jane Pettigrew, who has 39 years of experience in tea industry, tea practitioners who are familiar with her and the British tea associations organizations, gradually realised the importance of professional tea training in the food and beverage (service) industry. In 2015, Jane launched her influence in the tea circle for many years to form a team, established the UK Tea Academy (UKTA) with investor funding, and successfully operated in the UK. Since 2017 UKTA has had licenced tutors teaching the UKTA courses in Italy, Spain, South Korea, France and Germany. Soon after the start of COVID-19 in 2020, UKTA adapted its work to online classes, and now teaches students from all over the world.

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