Chilean Tea Man Enters European Tea Circle

Wenzhuo Liu

Eduardo Molina Anfossi comes from Chile, he has traveled to 96 countries around the world, with his footprints in major tea producing regions. He is studying Asian Studies at Humboldt University in Berlin, Germany and works for the newly popular European tea chain brand Paper&Tea. Currently, he is currently in the graduation thesis stage and has now transitioned from part-time work to full-time work. Eduardo is mainly responsible for marketing and skill training, as well as operating public relations activities and developing products. He has also witnessed the rapid expansion of this brand, from having two tea shops in Berlin to seven countries including Germany.

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New Director of the German East Frisian Tea Museum

Wenzhuo Liu In 2021, the East Frisian Tea Museum in northern Germany welcomed a new director, Mirjana Ćulibrk, she was born in Wilhelmshaven, northern Germany. After graduating with a master’s degree in archaeology and museum management, she has been working in related fields. The Tea Museum not only showcases the tea culture of the local East Read more about New Director of the German East Frisian Tea Museum[…]

American works as Tea Makers in Europe

Wenzhuo Liu

Photo Andy LeGresley

Alicia Gentili, an American with a Bachelors degree in Socioe conomics, gradually transformed into a new tea maker in Europe through multiple encounters with tea. As a project manager, Alicia worked at a tea plantation in Jersey, UK for over two years, accumulating knowledge of tea production through practical experience. In 2022, she began providing tea processing services and consulting Alicia Gentili Tea Consulting in Europe, and during the tea season, she went to tea plantations of customers in various European countries to help with tea processing and production.

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Crossing “Circles” Tea People

Wenzhuo Liu

Liu Rui, who started modeling at the age of 16, had a very successful modeling career and won numerous awards. Since falling in love with drinking tea, she has opened up a new direction in her life. During her study abroad in London, she worked part-time as a model and accidentally brought tea and tea culture from her hometown of Guizhou into the international fashion circle. Every Thursday, the alcohol frenzy at the “Thursday Club” in London was also influenced by her, and tea parties were held instead. In 2016, Liu Rui founded the tea brand Grass People Tree in London, specializing in Guizhou tea and currently developing steadily.

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Tea Brand Advertising Writer in Germany

Wenzhuo Liu

Thomas Langnickel-Stiegler, a German, is a freelance advertising writer who, due to his love of drinking tea, has done a lot of advertising planning for several well-known German companies regarding tea. He advocates that brands should not create an image without ground, but should be customer-oriented, tell the brand story well, and actively engage with customers. He believes that in Europe, at least in Germany, drinking tea will become a positive attitude and healthy lifestyle in the near future, and Europeans will be willing to spend more money on drinking better tea. Thomas also hopes to put forward some personal opinions and suggestions to Chinese tea brands that want to enter the German market, and discuss with me whether Chinese tea should bravely show its characteristics and take the initiative to define itself, as well as the international status of Chinese tea culture history.

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Berlin Shared Space C*Space – POP-UP Tea House

Wenzhuo Liu

Katja Hellkötter and Jan Siefke, the Germans who have lived in Hong Kong and Shanghai for many years, are international cooperation expert and photographer respectively. Katja won the Shanghai City Silver Magnolia Award in 2012. In 2015, they opened a co-working creative project workspace C*Space in Berlin, Germany. Freelancers, artists, companies or associations can rent this space to organize corresponding activities. It is worth noting that C*Space have been always setting tea stations in the activities, encourage guests to drink more tea. From 2020, a POP-UP teahouse has been built in the space at a fixed time every Friday, mainly managed by Jan and Lavia Lin, a Shanghai girl. How can this space be inextricably bound up with China, establish more folk cultural exchanges between Germany and China, and promote Chinese tea and tea culture in activities?

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Expand the International Market of Chinese Tea Brand- Jiangnan Art

Wenzhuo Liu

Guo Yitao, from Hainan, China, completed her undergraduate and master’s studies in international trade management in France. The master’s thesis is to analyze the international brand strategy of Chinese tea brands, and propose some solutions for Chinese tea brands to enter the international market. In 2021, she officially started to make her own tea brand, Jiangnan Art, which is mainly aimed at the international market and adopts online promotion and sales. Her promotional videos are very popular, and the social media platform has more than 140000 fans.

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New Tea Festival in Europe- Prague Tea Fest

Wenzhuo Liu

There are three outdoor tea festivals every year in the Czech Republic. In February 2023, a new winter tea festival was added to Prague. Agha Mithra is the curator of this tea festival, Prague Tea Fest. Aga is an Iranian who settled in Prague after graduating from university. She used to be a vegetarian chef and switched to the tea industry she has always loved. She organized the first winter tea festival in Prague and plans to hold tea festivals in other European cities in the future.

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Popular Tea Magazine in English – Eighty Degree

Wenzhuo Liu

Martin Bohacik, born in Slovakia, was once the product manager of the British advertising company. After moving to Portugal, he started his own tea “marathon”. As editor-in-chief, Martin, with the help of writers, illustrators, photographers and other personnel, officially released a paper tea magazine named “Eighty Degree” in November 2018, and became famous at once. The response was enthusiastic in the “tea circle” in Europe. I also bought several copies after hearing the news. Martin acknowledged that the magazine seems to have successfully filled a gap in the tea world in Europe and even the world. Over the years, this magazine is still hot. At the beginning of 2023, the ninth issue of the magazine will be released soon. International popular tea readings are very ideal media for the promotion of Chinese tea and tea culture. I can’t help but wonder, there are so many interesting and knowledgeable tea reading materials in the Chinese market, whether they should take the initiative to “positioning” themselves internationally, translate or publish more tea readings in English or other languages?

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Berlin Tea Festival – Yuan Yi and Ma Yunhui

Wenzhuo Liu

Two ethnic minority girls from Yunnan, Yuan Yi and Ma Yunhui, graduated from Berlin, Germany with a master’s degree in business. Together, they registered a trading company in Germany and started the Yunnan tea business, focusing on high-quality high-quality tea in Yunnan. After meeting senior tea enthusiasts Morten Menge of Germany and Alexander Ludwig of Austria, four tea lovers formed a team. From 2018 to 2022, they held three times Berlin Tea Festival in Berlin, Germany. In recent years, there have been many small and medium-sized tea festivals in Europe. What opportunities are offered to tea enterprises and tea institutions that want to go global?

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