Guo Yitao, from Hainan, China, completed her undergraduate and master’s studies in international trade management in France. The master’s thesis is to analyze the international brand strategy of Chinese tea brands, and propose some solutions for Chinese tea brands to enter the international market. In 2021, she officially started to make her own tea brand, Jiangnan Art, which is mainly aimed at the international market and adopts online promotion and sales. Her promotional videos are very popular, and the social media platform has more than 140000 fans.
There are three outdoor tea festivals every year in the Czech Republic. In February 2023, a new winter tea festival was added to Prague. Agha Mithra is the curator of this tea festival, Prague Tea Fest. Aga is an Iranian who settled in Prague after graduating from university. She used to be a vegetarian chef and switched to the tea industry she has always loved. She organized the first winter tea festival in Prague and plans to hold tea festivals in other European cities in the future.
Martin Bohacik, born in Slovakia, was once the product manager of the British advertising company. After moving to Portugal, he started his own tea “marathon”. As editor-in-chief, Martin, with the help of writers, illustrators, photographers and other personnel, officially released a paper tea magazine named “Eighty Degree” in November 2018, and became famous at once. The response was enthusiastic in the “tea circle” in Europe. I also bought several copies after hearing the news. Martin acknowledged that the magazine seems to have successfully filled a gap in the tea world in Europe and even the world. Over the years, this magazine is still hot. At the beginning of 2023, the ninth issue of the magazine will be released soon. International popular tea readings are very ideal media for the promotion of Chinese tea and tea culture. I can’t help but wonder, there are so many interesting and knowledgeable tea reading materials in the Chinese market, whether they should take the initiative to “positioning” themselves internationally, translate or publish more tea readings in English or other languages?
Two ethnic minority girls from Yunnan, Yuan Yi and Ma Yunhui, graduated from Berlin, Germany with a master’s degree in business. Together, they registered a trading company in Germany and started the Yunnan tea business, focusing on high-quality high-quality tea in Yunnan. After meeting senior tea enthusiasts Morten Menge of Germany and Alexander Ludwig of Austria, four tea lovers formed a team. From 2018 to 2022, they held three times Berlin Tea Festival in Berlin, Germany. In recent years, there have been many small and medium-sized tea festivals in Europe. What opportunities are offered to tea enterprises and tea institutions that want to go global?
The Christmas and New Year holidays are coming. I believe many people will go to all kinds of parties and celebrations. Here recommends interesting and creative tea and wine blending drinks, which have both traditions to tell guests and winter health care effects. The Naxi ethnic minorities in Yunnan like to drink a kind of tea and white spirit drink called Dragon and Tiger Fight. The blue flames in the tea cup are like roaring tigers, while the hot tea is poured into the cup like a swimming dragon. This lively drink is very suitable for winter holidays, it can also cure and relieve cold symptoms. However, traditional drinks can also be improved to be closer to modern people’s eating and drinking habits. Traditional pottery can be replaced with glass wine glasses, combined with cool cocktail technology, to make holiday drinks more eye-catching.
Wenzhuo Liu and Linda Cebrian Rampen
Het Zuderblad tea plantation is the first tea garden in the Netherlands. Linda Cebrian Rampen is the owner of this tea garden. The tea garden is located in Soerendonk, in the south of the Netherlands, near the Belgian border. Linda’s family has run the farm for generations. As the only daughter of her parents, she inherited the farm and developed a tea garden through her own efforts. After a lot of reading research and travel investigation in the previous two years, Linda successfully achieved the first goal of the tea garden in 2015, planting 120 tea trees for outdoor experiments. In 2017, she planted 2000 tea trees in the second batch, and continued to expand in 2018, planting 1000 more tea trees in the garden. The next batch of tea seedlings of different varieties are cultivated in the greenhouse in order to select tea varieties that are more suitable for the Dutch climate. Linda is confident about the future of her tea garden.
Article Wenzhuo Liu
Photo Odile Hain
Olaf Tarmas is a professional journalist in Hamburg, Germany. As a student, he worked in a tea shop and became attached to tea. During his career and personal travel, he visited several tea producing places and traditional tea drinking areas in Asia and Europe. He, together with some tea people in German speaking areas and several organizers of Berlin Tea Festival, launched the first German tea magazine t-Magazin in March 2022. In April, C*Space, a shared space in Berlin, Germany, held a press conference for the magazine. In October, it helped organize the Pop-up event Berlin Tea Festival.
German product designer Maurice Eric Zacher fell in love with drinking tea many years ago. He was familiar with tea sets, and has designed and transformed many tea sets. After studying and working in Japan intermittently for many years, he was not only keen on tasting tea, tea and tea food, but also visited many tea houses and collected tea sets. At the end of 2020, he returned to Germany and began to plant tea trees, now there are hundreds of tea seedlings of different varieties on his big balcony. This spring, he also picked fresh tea leaves and made steamed green tea. In the future, he will launch more design projects related to tea, establish a tea garden in Hesse, Germany, and produce Japanese green tea or Chinese white tea.
Although Marcel Karcher has seven years of professional experience as a business consultant and financial analyst, because he likes drinking tea, he once had the idea of making tea trade. Finally, he found a more suitable one to make ceramic tea sets, and began to sell his works three years ago. Ordinary people are not particularly picky about the ceramics used to make tableware, but the tea people are different. They brew different kinds of tea and use tea sets with different materials and functions, which have relatively fine requirements for ceramic craftsmen. Marcel felt that Western ceramic artists did not pay attention to the later trimming of the ceramic body after throwing the body, while he liked to make thin body and trim to very details.
Nowadays, more and more young people are no longer satisfied with the lifestyle of “single career”, but begin to experience a richer and more diversified life through multiple careers. More people define themselves with identities related to hobbies and spare time life, not just positions at work. One can have more than one profession and method of living. Karina Klages would talk about her multiple identities and how tea and ceramic making have influenced her diversified life.