Tag: Tea History

Tea Tourism – New Direction for the Tea Industry?! – Irena Weber

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Wenzhuo Liu

Irena Weber is an Assistant Professor at the Faculty of Tourism Studies, University of Primorska in Slovenia. Due to her passion for tea, she became interested in Chinese tea culture while teaching in Shanghai, China in 2018. In recent years, Irena has visited China almost annually and has conducted a series of studies on tea tourism. Tea culture originated in China and has influenced tea cultures worldwide, making Chinese tea culture highly worthy of study—a point Irena often emphasizes.

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International Recognition of Pu’er Tea

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Pu’er tea has gained international recognition for its unique taste and health benefits. Therefore, for international tea enthusiasts, Pu’er tea is not entirely a foreign commodity. However, due to regional limitations and cultural differences, this attention often carries a sense of mysticism and curiosity, and some perceptions may differ. From the perspective of product cognitive accuracy and positive impact on the industry, the internationally prevalent impression of Pu’er tea has been classified as follows: inaccurate but positive, inaccurate but not positive, accurate but not positive. International consumers’ perception of Pu’er tea is usually a combination of the following points, rather than a single one.

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South American tea producing regions – Argentine Blended Tea

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Wenzhuo  Liu

Jorgelina Lezcano and her husband founded the blended tea brand Motivos in Argentina, using loose tea grown and processed in Argentina as the main ingredient, and its sales have continued to grow over the past five years. Yerba Mate tea is the national drink of Argentina, while afternoon tea customs and tea tree cultivation were only introduced to Argentina by European immigrants in the 19th and 20th centuries. Argentine tea farmers have always sold fresh leaves to major producers and processed them into broken tea for export. Since 2010, some tea plantation owners have begun to experiment with independent processing and production of tea products, and have established an association to develop supporting industries such as tourism in tea gardens.

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A new Attempt by Tea Industry Professional in Hamburg, Germany

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Wenzhuo Liu

Marten Verch works for food related books and is currently employed by a publishing house in Hamburg, Germany. He has work experience in tea trading companies in Hamburg and the German Tea Association. In recent years, Marten has started planting tea trees and has plans to expand tea gardens in the future. He expressed his expectations for the development of Hamburg tea culture, while sharing his understanding of the significance of the German Tea Association in the industry, as well as the opportunities and challenges that tea brands need to face in expanding overseas markets.

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“Tea Journey” Magazine – Legendary Figure Dan Bolton

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Wenzhuo Liu

Dan Bolton worked as a professional journalist in North America for fifty years, including thirty years as an editor and publisher of food and beverage magazines. In 2010, Dan and his wife Susan settled in Winnipeg, Canada, Susan’s hometown. In 2015, he formed a team based on his previous experience and network in publishing magazines, and obtained funding through an online crowdfunding platform. In June 2016, the magazine “Tea Journey” was officially released as a 150 page print publication and online format. Since its inception, the magazine has successfully transitioned from traditional paper printing to online reading. Dan encourages tea journalists and experts who write for the publication to create and provide personal suggestions for the internationalization strategy of tea brands.

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New Director of the German East Frisian Tea Museum

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Wenzhuo Liu In 2021, the East Frisian Tea Museum in northern Germany welcomed a new director, Mirjana Ćulibrk, she was born in Wilhelmshaven, northern Germany. After graduating with a master’s degree in archaeology and museum management, she has been working in related fields. The Tea Museum not only showcases the tea culture of the local East Read more about New Director of the German East Frisian Tea Museum[…]

Popular Tea Magazine in English – Eighty Degree

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Wenzhuo Liu

Martin Bohacik, born in Slovakia, was once the product manager of the British advertising company. After moving to Portugal, he started his own tea “marathon”. As editor-in-chief, Martin, with the help of writers, illustrators, photographers and other personnel, officially released a paper tea magazine named “Eighty Degree” in November 2018, and became famous at once. The response was enthusiastic in the “tea circle” in Europe. I also bought several copies after hearing the news. Martin acknowledged that the magazine seems to have successfully filled a gap in the tea world in Europe and even the world. Over the years, this magazine is still hot. At the beginning of 2023, the ninth issue of the magazine will be released soon. International popular tea readings are very ideal media for the promotion of Chinese tea and tea culture. I can’t help but wonder, there are so many interesting and knowledgeable tea reading materials in the Chinese market, whether they should take the initiative to “positioning” themselves internationally, translate or publish more tea readings in English or other languages?

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Chinese New Year Tea Customs – Gold Ingots Tea, Sugar Tea, Four Ingredients Soup…

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Wenzhuo Liu

The Chinese Lunar New Year (Spring Festival) is coming again. What are the interesting New Year tea customs around China? In the south of the Yangtze River, people will entertain guests with Gold Ingots Tea during the Spring Festival, implying the blessing of wealth. The new year tea custom in Zhejiang Province is from the first day to the third day of the first month, and a bowl of Four Ingredients Soup is offered to the guests. Hunan Province serves brown sugar tea first, and then salty tea Six Ingredients Tea, cup after cup until the guests are full. Fujian Province has a tradition of drinking tea in the New Year as a blessing activity during the Spring Festival. Drink a bowl of Sugar Tea, people can have peace, happiness and good luck.

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Creative Christmas and New Year Drinks – “Dragon and Tiger Fight” – Tea and White Spirit

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Wenzhuo Liu

The Christmas and New Year holidays are coming. I believe many people will go to all kinds of parties and celebrations. Here recommends interesting and creative tea and wine blending drinks, which have both traditions to tell guests and winter health care effects. The Naxi ethnic minorities in Yunnan like to drink a kind of tea and white spirit drink called Dragon and Tiger Fight. The blue flames in the tea cup are like roaring tigers, while the hot tea is poured into the cup like a swimming dragon. This lively drink is very suitable for winter holidays, it can also cure and relieve cold symptoms. However, traditional drinks can also be improved to be closer to modern people’s eating and drinking habits. Traditional pottery can be replaced with glass wine glasses, combined with cool cocktail technology, to make holiday drinks more eye-catching.

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Tea Magazine in German- Olaf Tarmas

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Article Wenzhuo Liu

Photo Odile Hain

Olaf Tarmas is a professional journalist in Hamburg, Germany. As a student, he worked in a tea shop and became attached to tea. During his career and personal travel, he visited several tea producing places and traditional tea drinking areas in Asia and Europe. He, together with some tea people in German speaking areas and several organizers of Berlin Tea Festival, launched the first German tea magazine t-Magazin in March 2022. In April, C*Space, a shared space in Berlin, Germany, held a press conference for the magazine. In October, it helped organize the Pop-up event Berlin Tea Festival.

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