Tag: artist

Tea Brand Advertising Writer in Germany

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Wenzhuo Liu

Thomas Langnickel-Stiegler, a German, is a freelance advertising writer who, due to his love of drinking tea, has done a lot of advertising planning for several well-known German companies regarding tea. He advocates that brands should not create an image without ground, but should be customer-oriented, tell the brand story well, and actively engage with customers. He believes that in Europe, at least in Germany, drinking tea will become a positive attitude and healthy lifestyle in the near future, and Europeans will be willing to spend more money on drinking better tea. Thomas also hopes to put forward some personal opinions and suggestions to Chinese tea brands that want to enter the German market, and discuss with me whether Chinese tea should bravely show its characteristics and take the initiative to define itself, as well as the international status of Chinese tea culture history.

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Berlin Shared Space C*Space – POP-UP Tea House

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Wenzhuo Liu

Katja Hellkötter and Jan Siefke, the Germans who have lived in Hong Kong and Shanghai for many years, are international cooperation expert and photographer respectively. Katja won the Shanghai City Silver Magnolia Award in 2012. In 2015, they opened a co-working creative project workspace C*Space in Berlin, Germany. Freelancers, artists, companies or associations can rent this space to organize corresponding activities. It is worth noting that C*Space have been always setting tea stations in the activities, encourage guests to drink more tea. From 2020, a POP-UP teahouse has been built in the space at a fixed time every Friday, mainly managed by Jan and Lavia Lin, a Shanghai girl. How can this space be inextricably bound up with China, establish more folk cultural exchanges between Germany and China, and promote Chinese tea and tea culture in activities?

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Expand the International Market of Chinese Tea Brand- Jiangnan Art

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Wenzhuo Liu

Guo Yitao, from Hainan, China, completed her undergraduate and master’s studies in international trade management in France. The master’s thesis is to analyze the international brand strategy of Chinese tea brands, and propose some solutions for Chinese tea brands to enter the international market. In 2021, she officially started to make her own tea brand, Jiangnan Art, which is mainly aimed at the international market and adopts online promotion and sales. Her promotional videos are very popular, and the social media platform has more than 140000 fans.

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New Tea Festival in Europe- Prague Tea Fest

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Wenzhuo Liu

There are three outdoor tea festivals every year in the Czech Republic. In February 2023, a new winter tea festival was added to Prague. Agha Mithra is the curator of this tea festival, Prague Tea Fest. Aga is an Iranian who settled in Prague after graduating from university. She used to be a vegetarian chef and switched to the tea industry she has always loved. She organized the first winter tea festival in Prague and plans to hold tea festivals in other European cities in the future.

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Tea Brand of the China-Canada combination in Yunnan – Bitter Leaf

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Wenzhuo Liu

Liu Xuan from Kunming, Yunnan, and Jonah Snyder from Canada opened an online tea store brand Bitter Leaf in Kunming, Yunnan, in 2015. Through online promotion, they focused on the international tea consumer market, retail and wholesale Chinese tea and tea sets to customers mainly in North America and Europe. They insist on visiting the tea gardens in person, and select niche tea produced by small farmers for customers based on their taste preferences. As a photographer, Liu Xuan’s professional photography also helps to increase online popularity, and also obtained the qualification of an intermediate tea master.

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Popular Tea Magazine in English – Eighty Degree

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Wenzhuo Liu

Martin Bohacik, born in Slovakia, was once the product manager of the British advertising company. After moving to Portugal, he started his own tea “marathon”. As editor-in-chief, Martin, with the help of writers, illustrators, photographers and other personnel, officially released a paper tea magazine named “Eighty Degree” in November 2018, and became famous at once. The response was enthusiastic in the “tea circle” in Europe. I also bought several copies after hearing the news. Martin acknowledged that the magazine seems to have successfully filled a gap in the tea world in Europe and even the world. Over the years, this magazine is still hot. At the beginning of 2023, the ninth issue of the magazine will be released soon. International popular tea readings are very ideal media for the promotion of Chinese tea and tea culture. I can’t help but wonder, there are so many interesting and knowledgeable tea reading materials in the Chinese market, whether they should take the initiative to “positioning” themselves internationally, translate or publish more tea readings in English or other languages?

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Creative Christmas and New Year Drinks – “Dragon and Tiger Fight” – Tea and White Spirit

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Wenzhuo Liu

The Christmas and New Year holidays are coming. I believe many people will go to all kinds of parties and celebrations. Here recommends interesting and creative tea and wine blending drinks, which have both traditions to tell guests and winter health care effects. The Naxi ethnic minorities in Yunnan like to drink a kind of tea and white spirit drink called Dragon and Tiger Fight. The blue flames in the tea cup are like roaring tigers, while the hot tea is poured into the cup like a swimming dragon. This lively drink is very suitable for winter holidays, it can also cure and relieve cold symptoms. However, traditional drinks can also be improved to be closer to modern people’s eating and drinking habits. Traditional pottery can be replaced with glass wine glasses, combined with cool cocktail technology, to make holiday drinks more eye-catching.

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Tea Magazine in German- Olaf Tarmas

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Article Wenzhuo Liu

Photo Odile Hain

Olaf Tarmas is a professional journalist in Hamburg, Germany. As a student, he worked in a tea shop and became attached to tea. During his career and personal travel, he visited several tea producing places and traditional tea drinking areas in Asia and Europe. He, together with some tea people in German speaking areas and several organizers of Berlin Tea Festival, launched the first German tea magazine t-Magazin in March 2022. In April, C*Space, a shared space in Berlin, Germany, held a press conference for the magazine. In October, it helped organize the Pop-up event Berlin Tea Festival.

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What kind of tea set is suitable for drinking tea and meditating? – Czech ceramic artist Petr Novák

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Article Wenzhuo Liu

Photo Raneta Coolakova

Petr Novák, a Czech, has been making teawares for 20 years. In the strong tea drinking atmosphere of Prague, the capital of the Czech Republic, about 25 years ago, Petr happened to visit a tea house, so he began to like drinking tea, and can socialize while tasting different teas. Through his own researches and visit to the ceramic art rooms, Petr’s tea sets have gradually become famous in Czech Republic and many countries. Out of curiosity about mysterious Asia, he slowly learned Zen and became a Buddhist, focusing on the combination of tea drinking and meditation, and making tea sets that are convenient for meditation.

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the Tea Road of German Product Designer

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Wenzhuo Liu

German product designer Maurice Eric Zacher fell in love with drinking tea many years ago. He was familiar with tea sets, and has designed and transformed many tea sets. After studying and working in Japan intermittently for many years, he was not only keen on tasting tea, tea and tea food, but also visited many tea houses and collected tea sets. At the end of 2020, he returned to Germany and began to plant tea trees, now there are hundreds of tea seedlings of different varieties on his big balcony. This spring, he also picked fresh tea leaves and made steamed green tea. In the future, he will launch more design projects related to tea, establish a tea garden in Hesse, Germany, and produce Japanese green tea or Chinese white tea.

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