Guo Yitao, from Hainan, China, completed her undergraduate and master’s studies in international trade management in France. The master’s thesis is to analyze the international brand strategy of Chinese tea brands, and propose some solutions for Chinese tea brands to enter the international market. In 2021, she officially started to make her own tea brand, Jiangnan Art, which is mainly aimed at the international market and adopts online promotion and sales. Her promotional videos are very popular, and the social media platform has more than 140000 fans.
There are three outdoor tea festivals every year in the Czech Republic. In February 2023, a new winter tea festival was added to Prague. Agha Mithra is the curator of this tea festival, Prague Tea Fest. Aga is an Iranian who settled in Prague after graduating from university. She used to be a vegetarian chef and switched to the tea industry she has always loved. She organized the first winter tea festival in Prague and plans to hold tea festivals in other European cities in the future.
The Chinese Lunar New Year (Spring Festival) is coming again. What are the interesting New Year tea customs around China? In the south of the Yangtze River, people will entertain guests with Gold Ingots Tea during the Spring Festival, implying the blessing of wealth. The new year tea custom in Zhejiang Province is from the first day to the third day of the first month, and a bowl of Four Ingredients Soup is offered to the guests. Hunan Province serves brown sugar tea first, and then salty tea Six Ingredients Tea, cup after cup until the guests are full. Fujian Province has a tradition of drinking tea in the New Year as a blessing activity during the Spring Festival. Drink a bowl of Sugar Tea, people can have peace, happiness and good luck.