Tag: Afternoon Tea

Is Tea Tourism a new Direction for the Development of the Tea Industry?! – Irena Weber

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Wenzhuo Liu

Irena Weber is an Assistant Professor at the Faculty of Tourism Studies, University of Primorska in Slovenia. Due to her passion for tea, she became interested in Chinese tea culture while teaching in Shanghai, China in 2018. In recent years, Irena has visited China almost annually and has conducted a series of studies on tea tourism. Tea culture originated in China and has influenced tea cultures worldwide, making Chinese tea culture highly worthy of study—a point Irena often emphasizes.

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Italian Tea Poet in China – Simone Chiatante

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Wenzhuo Liu

Simone Chiatante comes from Brindisi, a coastal city in southern Italy. Since 2017, he has been living in China, working at a language training institution. In his spare time, Simone is passionate about literature and poetry. He has published four books, including his own poetry collections and translations of books with local characteristics. Influenced by the tea culture of Chaoshan, one of his poetry collections is specifically themed around tea. Another tea-related work is his translation of Weng Huidong’s Chaozhou Book of Tea.

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New Beverage Culture – Alcohol Free

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Wenzhuo Liu

Nicole Klauß grew up immersed in both German and Japanese tea cultures. Starting in 2017, she published two books on non-alcoholic beverages: The New Beverage Culture and Alcohol-Free, which introduce a variety of tea-based drinks. Nicole hopes that both everyday consumers and professional culinary practitioners in Germany and Europe will pay more attention to non-alcoholic beverages. In the 1990s, Nicole has briefly worked and traveled in China, where tea and tea culture left a deep impression on her. Although Chinese tea and tea culture are still relatively niche in Germany, there is room for development—matcha culture, for instance, has grown quite well in recent years.

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Maren Fichter‘s Tea Journey

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Wenzhuo Liu

Maren Fichter, a German, has been interested in tea since childhood. After graduating from Oxford University, she settled in Bath, England and is currently engaged in multiple tea related jobs. As a food and beverage walking tour guide, Maren introduces British afternoon tea culture to tourists. As a trainer, she trains professions for Bath Matcha Cafe and UK Tea Academy. Maren believes that the reason why matcha can be integrated into European dining culture is because it is easy to blend into daily life in Europe. Simplifying tea sets and brewing steps is the concept of Maren’s training for beginners. In 2025, Maren participated in the international tea processing training organized by the Chinese Tea Science Society and the tea tour organized by the Tea Times Magazine. She will be an assistant manager at a Japanese tea farm in 2026, assisting with tea farming and processing as well as managing the international tourism program.

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Dutch Tea People work in Japanese Tea Gardens – Marjolein Raijmakers

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Wenzhuo Liu

Marjolein Raijmakers is from the Netherlands in Europe, but her love for tea led her to work and live in Japan, Asia. Growing up in a multicultural environment surrounded by diverse tea cultures, Marjolein gradually developed a deep interest in the tea industry. She learned about tea through training programs and international tea tours, combining theory with practice. Marjolein worked for three years at a well-established Dutch tea and coffee brand, primarily as shop assistant and handling online orders. From 2023 to the present, she has lived in Nagasaki, Japan, where she is responsible for developing international tea tourism and promoting sales of Nagasaki regions’ teas for Nagasaki Ikedoki Tea. In 2025, Marjolein participated in an international tea processing training program organized by the China Tea Science Society and a tea tour arranged by Tea Times magazine. She cherishes this learning opportunity and hopes that they take the lead in teaching accurate knowledge about Chinese tea worldwide, while looking forward to the future development of Chinese tea.

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South American tea producing regions – Argentine Blended Tea

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Wenzhuo  Liu

Jorgelina Lezcano and her husband founded the blended tea brand Motivos in Argentina, using loose tea grown and processed in Argentina as the main ingredient, and its sales have continued to grow over the past five years. Yerba Mate tea is the national drink of Argentina, while afternoon tea customs and tea tree cultivation were only introduced to Argentina by European immigrants in the 19th and 20th centuries. Argentine tea farmers have always sold fresh leaves to major producers and processed them into broken tea for export. Since 2010, some tea plantation owners have begun to experiment with independent processing and production of tea products, and have established an association to develop supporting industries such as tourism in tea gardens.

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New European Tea Festival Organizer

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Wenzhuo Liu

Maria was born and raised in Montevideo, Uruguay. She is a descendant of a European family that immigrated to South America in the 19th century and has European ancestry from France, Spain, Italy, and England. Maria started drinking tea since she was young. Her grandmother came from England and was once a well-known tailor. Maria recalled that she often went to her grandmother’s studio after school, where there were always British porcelain teapots waiting for her. After reaching adulthood, Maria went to Bordeaux, France to study and work in digital communication, even establishing her own company. During this period, she was exposed to tea and tea utensils from China and Japan, initially as a hobby during her leisure time. At the age of 38, she decided to close her agency, leave Bordeaux, and return to South America to open a tea house.

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A new Attempt by Tea Industry Professional in Hamburg, Germany

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Wenzhuo Liu

Marten Verch works for food related books and is currently employed by a publishing house in Hamburg, Germany. He has work experience in tea trading companies in Hamburg and the German Tea Association. In recent years, Marten has started planting tea trees and has plans to expand tea gardens in the future. He expressed his expectations for the development of Hamburg tea culture, while sharing his understanding of the significance of the German Tea Association in the industry, as well as the opportunities and challenges that tea brands need to face in expanding overseas markets.

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British Tea People in Denmark

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Wenzhuo Liu

Alexis Kaae is from the UK and currently resides in Denmark. She used to be a mechanical technician and now runs a physical and online tea shop, Simply Tea, providing educational services. She is also developing a tea plantation. In 2007, Alexis traveled to tea regions in China to study tea. In 2014, she co founded the Danish Tea Association with several outstanding ladies from the Danish tea industry. In 2017, she became the Vice President of the European Specialty Tea Association, and in recent years, she has also joined the European Tea Association and other organizations. Alexis is active in the European tea industry, frequently invited to participate in tea events in China.

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Professional ‘Nose’ in the Tea Industry

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Wenzhuo Liu

Carine Baudry is a professional nose from Paris, France, with years of experience in aroma creation that has given her a deep understanding of sensory evaluation. Currently working at the tea academy of the tea brand Nunshen, Carine has developed a tea evaluation system primarily based on olfactory perception of tea, utilizing sensory evaluation techniques and descriptive dialectics for teaching and training. The French non-profit organization Femmes de Culture has named Carine one of the 100 Women of Culture 2023. Traveling to the origins of the world’s magic fragrance products and cooperating with people from the famous French industries, such as red wine, perfume and food, Carine shared her personal understanding, how to introduce tea to the French in the right way.

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