Tag: Pu’er

Dresden Tea Festival – A Gathering of Local Tea Enthusiasts

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Wenzhuo Liu

German Elke Werner dreamed of opening a tea shop since childhood. After graduating from university, she started from scratch to realize her childhood dream. Since 2012, Elke has founded and operates a modern tea shop called Teerausch in Dresden, Germany. Unlike traditional German tea shops that focus on herbal teas, her shop mainly promotes Japanese tea. Dresden, in Elke’s view, seems to have a richer tea culture compared to other German cities. In 2025 and 2026, Elke took the lead, together with local tea merchants and enthusiasts, and successfully held the first two editions of the Dresden Tea Festival in a century-old traditional Chinese tea house in the city. The festival will continue to be held annually.

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International Recognition of Pu’er Tea

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Pu’er tea has gained international recognition for its unique taste and health benefits. Therefore, for international tea enthusiasts, Pu’er tea is not entirely a foreign commodity. However, due to regional limitations and cultural differences, this attention often carries a sense of mysticism and curiosity, and some perceptions may differ. From the perspective of product cognitive accuracy and positive impact on the industry, the internationally prevalent impression of Pu’er tea has been classified as follows: inaccurate but positive, inaccurate but not positive, accurate but not positive. International consumers’ perception of Pu’er tea is usually a combination of the following points, rather than a single one.

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Latvian Tea Specialist – Gundega Silniece

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Wenzhuo Liu

Gundega Silniece comes from Latvia, a country on the east coast of the Baltic Sea in Europe. She runs a tea house in the center of the capital Riga and has been involved in the beverage and baking industries such as tea and coffee since 2009, organizing service activities such as food exhibitions, competitions, and teaching. The national tea drink in Latvia is herbal tea, and the younger generation today is showing an interest in high-quality tea. The tea atmosphere in Latvia and even throughout Europe is becoming more active. In June 2025, Gundega has just completed her training in China and plans to invest more energy in the tea industry in the future.

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Professional ‘Nose’ in the Tea Industry

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Wenzhuo Liu

Carine Baudry is a professional nose from Paris, France, with years of experience in aroma creation that has given her a deep understanding of sensory evaluation. Currently working at the tea academy of the tea brand Nunshen, Carine has developed a tea evaluation system primarily based on olfactory perception of tea, utilizing sensory evaluation techniques and descriptive dialectics for teaching and training. The French non-profit organization Femmes de Culture has named Carine one of the 100 Women of Culture 2023. Traveling to the origins of the world’s magic fragrance products and cooperating with people from the famous French industries, such as red wine, perfume and food, Carine shared her personal understanding, how to introduce tea to the French in the right way.

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French Tea People Promote Chinese Pu’er Tea

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Wenzhuo Liu

French man William Osmont settled in Yunnan, China, with a background in agricultural machinery education. He helped his wife Yubai, a tea farmer, whose family has been tea farmers for generations, William establish the Yunnan tea brand Farmerleaf and gradually expand into the international market. William mainly promotes through social media. In 2023, he organized a European tour to promote his own brand of tea, holding small meetings with local tea enthusiasts in more than ten cities across Europe.

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Tea Brand of the China-Canada combination in Yunnan – Bitter Leaf

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Wenzhuo Liu

Liu Xuan from Kunming, Yunnan, and Jonah Snyder from Canada opened an online tea store brand Bitter Leaf in Kunming, Yunnan, in 2015. Through online promotion, they focused on the international tea consumer market, retail and wholesale Chinese tea and tea sets to customers mainly in North America and Europe. They insist on visiting the tea gardens in person, and select niche tea produced by small farmers for customers based on their taste preferences. As a photographer, Liu Xuan’s professional photography also helps to increase online popularity, and also obtained the qualification of an intermediate tea master.

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Berlin Tea Festival – Yuan Yi and Ma Yunhui

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Wenzhuo Liu

Two ethnic minority girls from Yunnan, Yuan Yi and Ma Yunhui, graduated from Berlin, Germany with a master’s degree in business. Together, they registered a trading company in Germany and started the Yunnan tea business, focusing on high-quality high-quality tea in Yunnan. After meeting senior tea enthusiasts Morten Menge of Germany and Alexander Ludwig of Austria, four tea lovers formed a team. From 2018 to 2022, they held three times Berlin Tea Festival in Berlin, Germany. In recent years, there have been many small and medium-sized tea festivals in Europe. What opportunities are offered to tea enterprises and tea institutions that want to go global?

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Tea Magazine in German- Olaf Tarmas

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Article Wenzhuo Liu

Photo Odile Hain

Olaf Tarmas is a professional journalist in Hamburg, Germany. As a student, he worked in a tea shop and became attached to tea. During his career and personal travel, he visited several tea producing places and traditional tea drinking areas in Asia and Europe. He, together with some tea people in German speaking areas and several organizers of Berlin Tea Festival, launched the first German tea magazine t-Magazin in March 2022. In April, C*Space, a shared space in Berlin, Germany, held a press conference for the magazine. In October, it helped organize the Pop-up event Berlin Tea Festival.

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the Tea Road of German Product Designer

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Wenzhuo Liu

German product designer Maurice Eric Zacher fell in love with drinking tea many years ago. He was familiar with tea sets, and has designed and transformed many tea sets. After studying and working in Japan intermittently for many years, he was not only keen on tasting tea, tea and tea food, but also visited many tea houses and collected tea sets. At the end of 2020, he returned to Germany and began to plant tea trees, now there are hundreds of tea seedlings of different varieties on his big balcony. This spring, he also picked fresh tea leaves and made steamed green tea. In the future, he will launch more design projects related to tea, establish a tea garden in Hesse, Germany, and produce Japanese green tea or Chinese white tea.

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Tea Hiker on the Ancient Tea Horse Road

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Wenzhuo Liu

Good news for Chinese readers: related article has been published in Wenzhuo‘s column Tea Perspectives of January 2022 <Tea Times 茶博览> tea magazine in Chinese, 观茶者专栏-“Jeff Fuchs:行走于茶马古道上的徒步者”.

Jeff Fuchs, who has lived in Shangri La, Yunnan for ten years, has 17 years of experience in recording and exploring trade routes in the Himalayas and visiting trade participants. He always takes tea and teapots when traveling. His photographic documentary book <Ancient Tea Horse Road> has recorded that he and his team walked along the ancient tea horse road on the Yunnan Tibet line. Based on his book, the documentary of the same name made by Canadian director Andrew Gregg won the documentary award. Jeff has organized and participated in more than 30 Himalayan expeditions, and he has won many Explorer awards such as recently as one of the “100 greatest explorers in Canada” by the Royal Geographical Society of Canada.

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