Is Tea Tourism a new Direction for the Development of the Tea Industry?! – Irena Weber
Wenzhuo Liu
Irena Weber is an Assistant Professor at the Faculty of Tourism Studies, University of Primorska in Slovenia. Due to her passion for tea, she became interested in Chinese tea culture while teaching in Shanghai, China in 2018. In recent years, Irena has visited China almost annually and has conducted a series of studies on tea tourism. Tea culture originated in China and has influenced tea cultures worldwide, making Chinese tea culture highly worthy of study—a point Irena often emphasizes.

