International Recognition of Pu’er Tea
Pu’er tea has gained international recognition for its unique taste and health benefits. Therefore, for international tea enthusiasts, Pu’er tea is not entirely a foreign commodity. However, due to regional limitations and cultural differences, this attention often carries a sense of mysticism and curiosity, and some perceptions may differ. From the perspective of product cognitive accuracy and positive impact on the industry, the internationally prevalent impression of Pu’er tea has been classified as follows: inaccurate but positive, inaccurate but not positive, accurate but not positive. International consumers’ perception of Pu’er tea is usually a combination of the following points, rather than a single one.
