Author: liu-tea-art.com

Tea Brand Advertising Writer in Germany

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Wenzhuo Liu

Thomas Langnickel-Stiegler, a German, is a freelance advertising writer who, due to his love of drinking tea, has done a lot of advertising planning for several well-known German companies regarding tea. He advocates that brands should not create an image without ground, but should be customer-oriented, tell the brand story well, and actively engage with customers. He believes that in Europe, at least in Germany, drinking tea will become a positive attitude and healthy lifestyle in the near future, and Europeans will be willing to spend more money on drinking better tea. Thomas also hopes to put forward some personal opinions and suggestions to Chinese tea brands that want to enter the German market, and discuss with me whether Chinese tea should bravely show its characteristics and take the initiative to define itself, as well as the international status of Chinese tea culture history.

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Berlin Shared Space C*Space – POP-UP Tea House

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Wenzhuo Liu

Katja Hellkötter and Jan Siefke, the Germans who have lived in Hong Kong and Shanghai for many years, are international cooperation expert and photographer respectively. Katja won the Shanghai City Silver Magnolia Award in 2012. In 2015, they opened a co-working creative project workspace C*Space in Berlin, Germany. Freelancers, artists, companies or associations can rent this space to organize corresponding activities. It is worth noting that C*Space have been always setting tea stations in the activities, encourage guests to drink more tea. From 2020, a POP-UP teahouse has been built in the space at a fixed time every Friday, mainly managed by Jan and Lavia Lin, a Shanghai girl. How can this space be inextricably bound up with China, establish more folk cultural exchanges between Germany and China, and promote Chinese tea and tea culture in activities?

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Dutch Chinese established a Tea Online Shop- Teasenz

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Wenzhuo Liu

Sam Lin, a Dutch Chinese born in Wenzhou, worked as a financial advisor in Amsterdam. Later, he moved to Shenzhen, China with his wife and worked as a project and digital marketing manager. Out of a desire to try, he established the Teasenz online tea shop in 2012. By applying his knowledge in data analysis and online marketing accumulated through his career, his revenue increased rapidly. In 2014, he quit his job and decided to manage his business on a full-time basis. When I asked about some advice for Chinese tea companies to expand abroad, Sam says “Given the large size of the Chinese tea market, I think most tea companies aren’t interested in expanding abroad. However, if they do decide to sell to international markets I advise them to build a professional team, which can bridge differences in culture, language, and understand local preferences.”

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German Chinese establish tea brand in Hamburg

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Wenzhuo Liu

Stephan Sun, a German-born Chinese, started his career as a red wine online brand after graduating from economics. In 2016, he developed the tea brand Tea Addicts with his friends Jürgen Pitzschel and Jann-Volquard Posenauer in Hamburg. They are not only active in online social media, but also actively promote on television and radio in several mainstream media in Hamburg. Stephan has visited tea gardens around the world to purchase tea, and has visited several tea regions in China. His years of experience have also given him new plans. In 2023, he left the tea brand and prepared to enter fields of tea tree planting and tea processing in the future, such as owning his own tea garden.

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Expand the International Market of Chinese Tea Brand- Jiangnan Art

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Wenzhuo Liu

Guo Yitao, from Hainan, China, completed her undergraduate and master’s studies in international trade management in France. The master’s thesis is to analyze the international brand strategy of Chinese tea brands, and propose some solutions for Chinese tea brands to enter the international market. In 2021, she officially started to make her own tea brand, Jiangnan Art, which is mainly aimed at the international market and adopts online promotion and sales. Her promotional videos are very popular, and the social media platform has more than 140000 fans.

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Tea Science Popularization Social Media Expert- Tea Science PhD Student

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Wenzhuo Liu

Dylan Rothenberg, a doctoral student at South China Agricultural University in Guangzhou, is from the United States and studies soil health and microorganisms in organic tea plantations. 2023-2024 is already his last academic year as a doctoral student. After graduation, he plans to continue his beloved research work. In his spare time, Dylan is also a social media tea expert, Wu Mountain Tea, teaching Chinese tea and tea culture in English. He obtained the qualification of an intermediate tea evaluator and also translated the terms of sensory evaluation of tea by himself. He hopes that more people in the world will understand the system for evaluating tea and promote its internationalization.

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New Tea Festival in Europe- Prague Tea Fest

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Wenzhuo Liu

There are three outdoor tea festivals every year in the Czech Republic. In February 2023, a new winter tea festival was added to Prague. Agha Mithra is the curator of this tea festival, Prague Tea Fest. Aga is an Iranian who settled in Prague after graduating from university. She used to be a vegetarian chef and switched to the tea industry she has always loved. She organized the first winter tea festival in Prague and plans to hold tea festivals in other European cities in the future.

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Tea Brand of the China-Canada combination in Yunnan – Bitter Leaf

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Wenzhuo Liu

Liu Xuan from Kunming, Yunnan, and Jonah Snyder from Canada opened an online tea store brand Bitter Leaf in Kunming, Yunnan, in 2015. Through online promotion, they focused on the international tea consumer market, retail and wholesale Chinese tea and tea sets to customers mainly in North America and Europe. They insist on visiting the tea gardens in person, and select niche tea produced by small farmers for customers based on their taste preferences. As a photographer, Liu Xuan’s professional photography also helps to increase online popularity, and also obtained the qualification of an intermediate tea master.

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Popular Tea Magazine in English – Eighty Degree

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Wenzhuo Liu

Martin Bohacik, born in Slovakia, was once the product manager of the British advertising company. After moving to Portugal, he started his own tea “marathon”. As editor-in-chief, Martin, with the help of writers, illustrators, photographers and other personnel, officially released a paper tea magazine named “Eighty Degree” in November 2018, and became famous at once. The response was enthusiastic in the “tea circle” in Europe. I also bought several copies after hearing the news. Martin acknowledged that the magazine seems to have successfully filled a gap in the tea world in Europe and even the world. Over the years, this magazine is still hot. At the beginning of 2023, the ninth issue of the magazine will be released soon. International popular tea readings are very ideal media for the promotion of Chinese tea and tea culture. I can’t help but wonder, there are so many interesting and knowledgeable tea reading materials in the Chinese market, whether they should take the initiative to “positioning” themselves internationally, translate or publish more tea readings in English or other languages?

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Berlin Tea Festival – Yuan Yi and Ma Yunhui

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Wenzhuo Liu

Two ethnic minority girls from Yunnan, Yuan Yi and Ma Yunhui, graduated from Berlin, Germany with a master’s degree in business. Together, they registered a trading company in Germany and started the Yunnan tea business, focusing on high-quality high-quality tea in Yunnan. After meeting senior tea enthusiasts Morten Menge of Germany and Alexander Ludwig of Austria, four tea lovers formed a team. From 2018 to 2022, they held three times Berlin Tea Festival in Berlin, Germany. In recent years, there have been many small and medium-sized tea festivals in Europe. What opportunities are offered to tea enterprises and tea institutions that want to go global?

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