Tag: German Tea

Crossover Tea People – Christian Beck

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Wenzhuo Liu

Christian Beck, a German who transitioned from management to the tea industry, has accumulated nearly a decade of experience in online tea sales in Germany. From 2020 to the present, collaborating with a photographer, he has successively published two books on Chinese and Japanese tea culture. In 2025, he attempted to shift his business from online to offline by trial-operating a tea event space in Augsburg, Germany, hoping to provide Germans with more ways to enjoy tea.

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New Beverage Culture – Alcohol Free

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Wenzhuo Liu

Nicole Klauß grew up immersed in both German and Japanese tea cultures. Starting in 2017, she published two books on non-alcoholic beverages: The New Beverage Culture and Alcohol-Free, which introduce a variety of tea-based drinks. Nicole hopes that both everyday consumers and professional culinary practitioners in Germany and Europe will pay more attention to non-alcoholic beverages. In the 1990s, Nicole has briefly worked and traveled in China, where tea and tea culture left a deep impression on her. Although Chinese tea and tea culture are still relatively niche in Germany, there is room for development—matcha culture, for instance, has grown quite well in recent years.

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Maren Fichter‘s Tea Journey

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Wenzhuo Liu

Maren Fichter, a German, has been interested in tea since childhood. After graduating from Oxford University, she settled in Bath, England and is currently engaged in multiple tea related jobs. As a food and beverage walking tour guide, Maren introduces British afternoon tea culture to tourists. As a trainer, she trains professions for Bath Matcha Cafe and UK Tea Academy. Maren believes that the reason why matcha can be integrated into European dining culture is because it is easy to blend into daily life in Europe. Simplifying tea sets and brewing steps is the concept of Maren’s training for beginners. In 2025, Maren participated in the international tea processing training organized by the Chinese Tea Science Society and the tea tour organized by the Tea Times Magazine. She will be an assistant manager at a Japanese tea farm in 2026, assisting with tea farming and processing as well as managing the international tourism program.

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Chilean Tea Man Enters European Tea Circle

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Wenzhuo Liu

Eduardo Molina Anfossi comes from Chile, he has traveled to 96 countries around the world, with his footprints in major tea producing regions. He is studying Asian Studies at Humboldt University in Berlin, Germany and works for the newly popular European tea chain brand Paper&Tea. Currently, he is currently in the graduation thesis stage and has now transitioned from part-time work to full-time work. Eduardo is mainly responsible for marketing and skill training, as well as operating public relations activities and developing products. He has also witnessed the rapid expansion of this brand, from having two tea shops in Berlin to seven countries including Germany.

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New Director of the German East Frisian Tea Museum

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Wenzhuo Liu In 2021, the East Frisian Tea Museum in northern Germany welcomed a new director, Mirjana Ćulibrk, she was born in Wilhelmshaven, northern Germany. After graduating with a master’s degree in archaeology and museum management, she has been working in related fields. The Tea Museum not only showcases the tea culture of the local East Read more about New Director of the German East Frisian Tea Museum[…]

Tea Brand Advertising Writer in Germany

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Wenzhuo Liu

Thomas Langnickel-Stiegler, a German, is a freelance advertising writer who, due to his love of drinking tea, has done a lot of advertising planning for several well-known German companies regarding tea. He advocates that brands should not create an image without ground, but should be customer-oriented, tell the brand story well, and actively engage with customers. He believes that in Europe, at least in Germany, drinking tea will become a positive attitude and healthy lifestyle in the near future, and Europeans will be willing to spend more money on drinking better tea. Thomas also hopes to put forward some personal opinions and suggestions to Chinese tea brands that want to enter the German market, and discuss with me whether Chinese tea should bravely show its characteristics and take the initiative to define itself, as well as the international status of Chinese tea culture history.

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Berlin Shared Space C*Space – POP-UP Tea House

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Wenzhuo Liu

Katja Hellkötter and Jan Siefke, the Germans who have lived in Hong Kong and Shanghai for many years, are international cooperation expert and photographer respectively. Katja won the Shanghai City Silver Magnolia Award in 2012. In 2015, they opened a co-working creative project workspace C*Space in Berlin, Germany. Freelancers, artists, companies or associations can rent this space to organize corresponding activities. It is worth noting that C*Space have been always setting tea stations in the activities, encourage guests to drink more tea. From 2020, a POP-UP teahouse has been built in the space at a fixed time every Friday, mainly managed by Jan and Lavia Lin, a Shanghai girl. How can this space be inextricably bound up with China, establish more folk cultural exchanges between Germany and China, and promote Chinese tea and tea culture in activities?

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German Chinese establish tea brand in Hamburg

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Wenzhuo Liu

Stephan Sun, a German-born Chinese, started his career as a red wine online brand after graduating from economics. In 2016, he developed the tea brand Tea Addicts with his friends Jürgen Pitzschel and Jann-Volquard Posenauer in Hamburg. They are not only active in online social media, but also actively promote on television and radio in several mainstream media in Hamburg. Stephan has visited tea gardens around the world to purchase tea, and has visited several tea regions in China. His years of experience have also given him new plans. In 2023, he left the tea brand and prepared to enter fields of tea tree planting and tea processing in the future, such as owning his own tea garden.

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Popular Tea Magazine in English – Eighty Degree

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Wenzhuo Liu

Martin Bohacik, born in Slovakia, was once the product manager of the British advertising company. After moving to Portugal, he started his own tea “marathon”. As editor-in-chief, Martin, with the help of writers, illustrators, photographers and other personnel, officially released a paper tea magazine named “Eighty Degree” in November 2018, and became famous at once. The response was enthusiastic in the “tea circle” in Europe. I also bought several copies after hearing the news. Martin acknowledged that the magazine seems to have successfully filled a gap in the tea world in Europe and even the world. Over the years, this magazine is still hot. At the beginning of 2023, the ninth issue of the magazine will be released soon. International popular tea readings are very ideal media for the promotion of Chinese tea and tea culture. I can’t help but wonder, there are so many interesting and knowledgeable tea reading materials in the Chinese market, whether they should take the initiative to “positioning” themselves internationally, translate or publish more tea readings in English or other languages?

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Berlin Tea Festival – Yuan Yi and Ma Yunhui

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Wenzhuo Liu

Two ethnic minority girls from Yunnan, Yuan Yi and Ma Yunhui, graduated from Berlin, Germany with a master’s degree in business. Together, they registered a trading company in Germany and started the Yunnan tea business, focusing on high-quality high-quality tea in Yunnan. After meeting senior tea enthusiasts Morten Menge of Germany and Alexander Ludwig of Austria, four tea lovers formed a team. From 2018 to 2022, they held three times Berlin Tea Festival in Berlin, Germany. In recent years, there have been many small and medium-sized tea festivals in Europe. What opportunities are offered to tea enterprises and tea institutions that want to go global?

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