European Tea Culture – Prof. Dr. Hartwig Bohne

Liu Wenzhuo

Prof. Dr. Hartwig Bohne is a professor and international expert in hotel management who is pushing for greater visibility of tea cultures from Europe, and supporting tea-related producers, brands, and attractions, e.g., tea、teaware and museums, to get connected and promoted successfully. In 2024, he took the lead in founding the European Tea Culture Institute in Berlin, Germany. As editor, he has continuously published articles and books on European tea culture, one of which was named the “World’s Best Tea Book” in 2025. He hopes these books will provide guidelines for tea-related training and education. Hartwig emphasises the role and application of tea in European hotel management and suggests ways in which Chinese tea and teaware can be integrated into European daily life.

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New European Tea Festival Organizer

Wenzhuo Liu

Maria was born and raised in Montevideo, Uruguay. She is a descendant of a European family that immigrated to South America in the 19th century and has European ancestry from France, Spain, Italy, and England. Maria started drinking tea since she was young. Her grandmother came from England and was once a well-known tailor. Maria recalled that she often went to her grandmother’s studio after school, where there were always British porcelain teapots waiting for her. After reaching adulthood, Maria went to Bordeaux, France to study and work in digital communication, even establishing her own company. During this period, she was exposed to tea and tea utensils from China and Japan, initially as a hobby during her leisure time. At the age of 38, she decided to close her agency, leave Bordeaux, and return to South America to open a tea house.

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Entrepreneur in the Field of Tea Industry Consulting

Wenzhuo Liu

Lorela Lohan has a diverse cultural background and currently resides in Belgium. She runs a tea business consulting company called WanderlusTea. The company is committed to promoting high-quality tea and formulating influential business strategies, focusing on practice, developing customized sales channels for tea brands, increasing sales volume, and developing business. Lorela is also active in organizations such as the European Speciality Tea Association (ESTA) and contributed to recruit vendors for the first Brussels Tea Festival in 2024. Lorela visited multiple tea producing countries and plans to travel to China for tea in 2025.

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