Chilean Tea Man Enters European Tea Circle

Wenzhuo Liu

Eduardo Molina Anfossi comes from Chile, he has traveled to 96 countries around the world, with his footprints in major tea producing regions. He is studying Asian Studies at Humboldt University in Berlin, Germany and works for the newly popular European tea chain brand Paper&Tea. Currently, he is currently in the graduation thesis stage and has now transitioned from part-time work to full-time work. Eduardo is mainly responsible for marketing and skill training, as well as operating public relations activities and developing products. He has also witnessed the rapid expansion of this brand, from having two tea shops in Berlin to seven countries including Germany.

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French Tea People Promote Chinese Pu’er Tea

Wenzhuo Liu

French man William Osmont settled in Yunnan, China, with a background in agricultural machinery education. He helped his wife Yubai, a tea farmer, whose family has been tea farmers for generations, William establish the Yunnan tea brand Farmerleaf and gradually expand into the international market. William mainly promotes through social media. In 2023, he organized a European tour to promote his own brand of tea, holding small meetings with local tea enthusiasts in more than ten cities across Europe.

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Dutch Chinese established a Tea Online Shop- Teasenz

Wenzhuo Liu

Sam Lin, a Dutch Chinese born in Wenzhou, worked as a financial advisor in Amsterdam. Later, he moved to Shenzhen, China with his wife and worked as a project and digital marketing manager. Out of a desire to try, he established the Teasenz online tea shop in 2012. By applying his knowledge in data analysis and online marketing accumulated through his career, his revenue increased rapidly. In 2014, he quit his job and decided to manage his business on a full-time basis. When I asked about some advice for Chinese tea companies to expand abroad, Sam says “Given the large size of the Chinese tea market, I think most tea companies aren’t interested in expanding abroad. However, if they do decide to sell to international markets I advise them to build a professional team, which can bridge differences in culture, language, and understand local preferences.”

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