Add Value to Quality Tea – AVPA

Wenzhuo Liu

Ksenia Hleap has been working at the Agency for the Valorization of Agricultural Products (AVPA) in Paris, France for 7 years, mainly responsible for communication and development work. According to her introduction, the AVPA Association helps agricultural producers increase the value of their products and has a good international reputation. The “Tea from the World” tea competition has been held for eight times, and the winning products will be recognized by multiple partners and contribute to marketing. AVPA welcomes more high-quality tea and producers from China to participate in the future. 

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Professional ‘Nose’ in the Tea Industry

Wenzhuo Liu

Carine Baudry is a professional nose from Paris, France, with years of experience in aroma creation that has given her a deep understanding of sensory evaluation. Currently working at the tea academy of the tea brand Nunshen, Carine has developed a tea evaluation system primarily based on olfactory perception of tea, utilizing sensory evaluation techniques and descriptive dialectics for teaching and training. The French non-profit organization Femmes de Culture has named Carine one of the 100 Women of Culture 2023. Traveling to the origins of the world’s magic fragrance products and cooperating with people from the famous French industries, such as red wine, perfume and food, Carine shared her personal understanding, how to introduce tea to the French in the right way.

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