European “Tea” Podcasts – Shernelle’s Tea Talk

Wenzhuo Liu

Today is undeniably the era of visual media, short video, Vlog and other we media have become popular all over the world, Podcast we media as network broadcast audio, compared with video shooting, podcast post production is relatively simple. Many European tea people choose podcasting to chat about tea. The audience does not have to sit in front of the computer or listen to it in real time. They can open the podcasting anytime and anywhere, especially when they are drinking a cup of tea. They are far away from the bombardment of visual media and the rest of vision, they are more focused on the enjoyment of smell and hearing. Because of this, the tea podcasting is very popular with tea audience.

Shernelle Howell, a British Londoner, loves tea. Chinese tea such as White Peony, Tieguanyin, Longjing, Anji Bai Cha are all her favorite. She used to be a professional graphic designer, but she has not been very satisfied with her career for many years. During the epidemic, she completed a two week course of online podcasting and audio production. She had lived in Munich, Germany for 13 years. She always had a desire to make tea business, so she started her tea podcast Shernelle’s Tea Talk at the opportunity of working at home. At the beginning, only 10 issues were planned, but after the beginning, it was “out of control”. She was surprised by the active participation of tea people from all over the world, now her podcast is the update speed of weekly issue. As of the interview, the author has been in issue 28.

Shernelle Howell

With the new podcast update and the popularity accumulated in the old period, and the good feedback from the guests and audience, Shernelle is encouraged and motivated to continue. Audience fans can support her tea Podcast with the money equivalent to a cup of coffee through “Buy me a coffee”. Shernelle is also very grateful for the tea samples and job offers provided by the tea companies interviewed, invited to write for the magazine, as well as being invited to participate in online and club tea parties and tasting activities. She is also actively promoting herself to promote her tea Podcast program.

Perhaps from the perspective of graphic designer and living in Germany, Shernelle prefers to interview tea people who are unique and international, and the topic should be as easy as possible. Shernelle doesn’t want to teach people how to drink tea through podcasts. Instead, she hopes to share with the audience the stories and experiences of the interviewees through humorous expressions. The rich topics involve tea supply chain, tea history, tea culture, tea art, tea genre and so on. Instead of just talking about the taste of tea, she wants to go deep into the theme of tea research. The international nature of the interviewee also makes her audience widely distributed in the world, it also made her have the idea of publishing a book, inviting the international tea people interviewed to recommend one tea, and integrating all the tea products into one book.

When asked why she chose podcasting, Shernelle said with a smile that “Podcasting chose me”. Tea Podcast has not made her rich now, but she enjoys the process of constructing, producing and editing podcasts, which is similar to radio programs, and has gained some valuable practical skills and tea knowledge. The author has been interviewed by Shernelle’s Tea Podcast, and was deeply impressed by her preparation for the interview. She has a lively personality and is very suitable for communicating with people. Her friendly way of conversation has a sense of substitution. As for the future planning of tea podcast, she plans to pause until the 50th podcast, and tends to transition to visual media. Independently or in cooperation with the documentary team, to Asia, Europe, America and Africa, She will visit the guests interviewed in her tea Podcast and make a series of online videos on tea or local food. In the future, when she has the opportunity to visit China, she will visit several Chinese tea people she has interviewed and record how Chinese people drink tea, tea tasting habits and places.

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