Network Generation Plays “Tea Digitization” – Steeped App

Wenzhuo Liu

Good news for Chinese readers: related article has been published in Wenzhuo‘s column Tea Perspectives of June 2022 <Tea Times 茶博览> tea magazine in Chinese, 观茶者专栏-德国年轻人玩转茶的数字化”. 

Generation Z was born in the Internet age and seamlessly connected with the Internet information age. How will tea enthusiasts of this generation play with tea digitization? In September 2020, a tea application named Steeped was officially launched. Three German young people in their early twenties wanted to make tea more digital. They developed a tea app together, got a 6-digit Euro investment and registered a private limited company. The tea app can be downloaded for free on the official website of Steeped, the website also provides an online community supporting the app and sells several tea boxes similar to the blind boxes popular in China in recent years. Consumers can’t know the specific tea and tea sets in the box in advance. Steeped’s ingenious attempt to turn selling tea into selling tea entertainment.


Spring Water for Tea – Hui Mountain Spring

Huishan- Hui Mountian Spring 惠山泉, was tasted by Lu Yu, the “tea sage” of Tang Dynasty, according to legend, therefore, Huishan spring was named Lu Zi spring, honored as “the second spring in the world” by Qing Emperor Qianlong. The spring is now located in Xihui park at the foot of Hui mountain in the western suburb of Wuxi City, Jiangsu Province. Because Huishan spring water is famously good, so many ancient tea experts came to taste and discuss. Li Shen, a poet in the middle Tang Dynasty, “茶得此水,皆尽芳味也 once tea has this spring water, it will give off all its fragrance of this tea”. Zhao Mengfu, the great calligrapher of the Yuan Dynasty, wrote “the second spring in the world 天下第二泉” for Huishan spring, which is still well preserved on the back wall of the spring Pavilion. In Song Dynasty, the famous poet, Su Shi was well versed in his poem, he brought the best tea cake to try the second spring in the world. After drinking, he repeatedly praised the wonderful.