Network Generation Plays “Tea Digitization” – Steeped App
Good news for Chinese readers: related article has been published in Wenzhuo‘s column Tea Perspectives of June 2022 <Tea Times 茶博览> tea magazine in Chinese, 观茶者专栏-“德国年轻人玩转茶的数字化”.
Generation Z was born in the Internet age and seamlessly connected with the Internet information age. How will tea enthusiasts of this generation play with tea digitization? In September 2020, a tea application named Steeped was officially launched. Three German young people in their early twenties wanted to make tea more digital. They developed a tea app together, got a 6-digit Euro investment and registered a private limited company. The tea app can be downloaded for free on the official website of Steeped, the website also provides an online community supporting the app and sells several tea boxes similar to the blind boxes popular in China in recent years. Consumers can’t know the specific tea and tea sets in the box in advance. Steeped’s ingenious attempt to turn selling tea into selling tea entertainment.
